Monday, October 20, 2008

Isn't It Ironic?

Alanis Morissette has nothing on this.

Everyone knows the economy isn't great, and those of us whose Evil Day Job is in the retail world feel it every single day. We see traffic counts lowering, customer conversion slumping, and the average retail ticket splatting to the ground. Markdowns are sought after, while higher price furniture sits and stares at us like mushrooms on a log.

Where's the irony?

A customer came in today, all smiles and sunshine. She shopped around for a bit. On her way to the front doors, she looks over her shoulder with another smile and says, "I love this store, you guys are my favorite." And then she leaves without buying anything. If you love something, then show your support, people! Even if it's a two dollar hand soap, buy something.

And no, not one of the 75% off bargains--those don't help us at all, because we don't make anything off such a deep discount. Often we don't profit off something that's 50% off. I'd rather you spend five dollars on a full-price candle than fifty bucks on chair that used to retail for $250. At least the five bucks will shoot us some profitability. We can't stay in business off of "I love your store."

In the last year, two of our major competitors have gone out of business. We are surviving, but it's difficult.

So if you have five bucks laying around, spend it at your favorite store. Buy something at full price. I don't care if it's Starbucks, Wal-Mart, Del Taco, Linens'N Things, or Tiffany's (although I doubt five dollars will get you anything here, except a few snide looks).

No comments: